Def Method

Def Method is a software consultancy founded in 2014 and headquartered in New York City. The agency positions itself as a trusted partner for organizations seeking high-quality code and technical leadership. With a team of under 49 employees, Def Method focuses on solving complex problems through deep technical skills and a commitment to both product and process excellence.

The agency operates with a minimal budget range of $1,000 to $10,000 and an hourly rate that requires direct inquiry. Def Method's commercial approach emphasizes long-term client relationships, helping teams optimize their efforts even after a project concludes. The company was founded by Joe Leo, who previously delivered software solutions across government, education, finance, and e-commerce sectors.

Def Method offers a broad range of services including web design, eCommerce development, mobile app development, software development, DevOps consulting, and branding. The agency's areas of expertise include custom frameworks, particularly Ruby on Rails. This technical specialization allows Def Method to tackle challenging development projects for a variety of clients.

The agency primarily serves small businesses, but its client portfolio includes a diverse mix of startups, nonprofits, and large enterprises. Notable clients include Casper, Corcoran, MoMA, Friends of the Highline, XO Group, General Assembly, NYC Votes, DaisyBill, Greenhouse.io, WNYC, Center for NYC Neighborhoods, Case Commons, Rockets of Awesome, Mental Floss, and upstack. This range demonstrates Def Method's ability to work across different sectors and project scales.

Client feedback on Google is overwhelmingly positive, with a 5.0 rating based on five reviews. One reviewer described the team as "the smartest and best people," reflecting the agency's reputation for technical excellence and quality. The agency's leadership includes Joe Leo as President/Partnership Director and Julia Macalaster as Head of Strategy & Growth, who partners with clients from small startups to large enterprises to build sustainable digital solutions.

Def Method's portfolio of work spans custom software development, mobile apps, eCommerce platforms, and branding projects. The agency's focus on technical depth and process optimization has made it a trusted partner for organizations looking to build or improve digital products. With a strong emphasis on code quality and team collaboration, Def Method continues to serve as a reliable software consultancy in the New York market.