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Founded in 2013, Decision Point Research is one of the largest research companies in Canada, providing robust data collection services with multiple methodologies. The team focuses on reaching hard-to-find markets such as new immigrants and healthcare professionals. They offer high-quality market research at competitive pricing.
Founded in 2013, Decision Point Research is one of the largest market research companies in Canada, employing between 100 and 249 people. The agency is headquartered in Toronto, Ontario, and provides data collection services using multiple methodologies. It focuses on helping businesses access hard-to-reach markets, including new immigrants and healthcare professionals, while maintaining competitive pricing.
The agency offers a single primary service: market research. This includes focus groups, taste tests, daily journals, and in-home studies. Decision Point Research serves clients across several industries, with health care listed as a key sector. Additional client industries mentioned include agricultural, retail, and construction.
Decision Point Research has a Google rating of 4.5 based on 96 reviews. Participant feedback is generally positive, with many reviewers highlighting enjoyable study experiences, friendly recruiters, and timely incentive payments via e-transfer. However, a minority of reviews cite disorganization, such as being removed from studies after referring others due to quota limits.
The agency's team consists of industry professionals with deep insights into market research. It was founded in 2013 and has grown to become a significant player in the Canadian research landscape. The company maintains a LinkedIn presence and encourages businesses to contact them for project inquiries.
Clients include organizations in the agricultural, retail, and construction sectors. The agency's ability to connect with niche populations makes it a valuable partner for businesses seeking data from specific demographic groups. Decision Point Research emphasizes guiding clients through the research process to ensure informed decision-making.
Services
- Market Research
Industries Served
Team Size
Pros
- Positive participant experiences with focus groups and studies
- Timely payment of incentives via e-transfer
- Friendly and professional recruiters and staff
Cons
- Some participants report disorganization and removal from studies after referral
Client Review Analysis
Mixed reviews; most participants report positive experiences with focus groups and timely payments, but some cite disorganization and quota issues.