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Daniel Brian Advertising is a digital-first brand agency that elevates brand recognition and drives customer acquisition for purpose-driven brands. The agency specializes in healthcare, entertainment, and consumer sectors, offering advertising, branding, digital marketing, and creative development services.
Daniel Brian Advertising (DBA) is a digital-first brand agency founded in 1992, headquartered in Rochester, Michigan, with additional offices in West Hollywood, Chicago, Franklin, and Naples. The agency employs between 100 and 249 people and operates with a minimum project budget of $10,000 to $25,000 and an average hourly rate of $125. DBA positions itself as a partner for purpose-driven brands, focusing on elevating brand recognition and driving customer acquisition.
The agency's core services include advertising, branding, creative development, media planning and buying, digital marketing strategies, data analytics, website design, and app development. DBA emphasizes a research-driven approach, crafting messaging and content designed to create emotional connections and cultivate "raving fans" — passionate advocates who actively share a brand's message. The agency also provides analytics dashboards to help clients optimize brand engagement and measure return on investment.
DBA serves a range of industries, with particular expertise in healthcare, hospitals, wellness, food chains, finance, higher education, sustainable consumer products, and entertainment. The agency works with both enterprise/corporate clients and startups. Notable clients include Michigan Medicine, Hungry Howie's, Northwestern University, Henry Ford Health System, Flagstar Bank, Consumer's Energy, University of Cincinnati Health, Papa John's, and SVS Vision.
Google reviews give the agency a 4.7 rating based on 26 reviews. Clients describe the team as trustworthy, loyal, genuinely creative, and passionate about satisfying customer needs. One client reported tripling sales within a year and achieving a 20:1 return on ad spend. Reviewers also praise the agency's outside-the-box thinking and consistent communication.
The agency's portfolio includes branding work for Chick-fil-A, Henry Ford Health System's "Game On Cancer" campaign, UC Health, and a project titled "The Science of a Healthcare Brand." DBA has won an Emmy and has been recognized as a Top 10 Healthcare Marketing/Consulting Service. The leadership team includes founder and CEO Daniel Cobb, Chief Experience Officer Lisa Blackwell, and other senior executives with decades of industry experience.
Services
- Branding
- Digital Marketing
- Advertising
Industries Served
Team Size
Pros
- Trustworthy and creative team with strong client loyalty
- Strong focus on ROI and measurable results, including reported 20:1 return on ad spend
- Passionate about client satisfaction and delivering outside-the-box thinking
Client Review Analysis
Google reviews highlight the agency's creativity, trustworthiness, and ability to deliver strong ROI, with clients reporting tripled sales and 20:1 return on ad spend.