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CUT THRU is a strategic branding agency based in Sydney and New York that uses conversion-centred design and behavioural psychology to improve conversion rates. The agency tests brands with real-world, double-blind validation and guarantees conversion rate improvements. It was named Boutique Branding Agency of the Year Global (Netty Awards 2023 & 2024).
CUT THRU is a strategic branding agency founded in 2017 with headquarters in Sydney, Australia and an additional office in Brooklyn, New York. The agency positions itself as a conversion-centred branding firm that uses behavioural psychology and real-world double-blind testing to improve brand performance. It has been named Boutique Branding Agency of the Year Global by the Netty Awards in both 2023 and 2024.
The agency operates with a team of under 49 employees and offers a minimum project budget under $1,000 with an average hourly rate of $50. Portfolio projects typically range from $5,000 to $20,000, with timelines spanning 4 to 11 months. CUT THRU guarantees conversion rate improvements and tests brand ideas like products before finalizing them.
CUT THRU's core services include branding, design services, and graphic design. Its areas of expertise cover B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, product marketing, visual communication, UX strategy, landing page design, and website redesign. The agency serves clients across legal, fintech, health care, media and communications, fashion, and finance industries, as well as real estate, hospitality, education, mining, politics, and SaaS.
The agency works with startups, small businesses, medium businesses, and enterprise or corporate clients. Notable portfolio projects include branding for Paperform (online form builder), Hyloh (sustainability consultancy), and Blossom App (financial technology). CUT THRU has also worked with clients such as Parachute, Centennial Property Group, Quillette, JSwipe, and CSIRO.
CUT THRU holds a 5.0 rating on Google from 36 reviews and a 5.0 rating on DesignRush from 54 reviews. Google reviewers describe the agency as the best branding agency in Australia for health and wellness brands, doctors, and medical professionals. DesignRush clients report over 200% increases in website traffic and qualified leads, and several projects have won awards for design excellence. The agency is led by Founder and CEO Jonathan Sankey, a former lawyer and author.
Services
- Branding
- Design Services
- Graphic Design
Industries Served
Team Size
Pros
- Guarantees conversion rate improvements
- Uses real-world double-blind brand testing
- Named Boutique Branding Agency of the Year Global (Netty Awards 2023 & 2024)
Client Review Analysis
Clients consistently praise CUT THRU for its attentive service, strategic insight, and ability to deliver modern brand identities that improve conversion rates and website traffic.