Crumbs

Crumbs is a boutique GTM and outbound studio based in Ghent, Belgium, founded around 2024. The agency positions itself as a lean, hands-on partner for B2B companies that want to build and scale outbound without hiring a full internal team. Rather than offering a broad menu of services, Crumbs focuses on three core areas: ICP and TAM mapping, intent and pain-signal research, and targeted outbound campaigns. This narrow focus allows them to deliver highly customized work for each client.

The agency's process is structured in phases. After a kick-off to define ICP and pain points, the first week is spent mapping the addressable market, building lead lists, crafting custom email templates, and warming up inboxes. Campaigns go live within the first month, with ongoing analysis and A/B testing to improve performance. Crumbs emphasizes starting small -- typically 500 to 1,000 prospects per month -- and scaling only after proving the messaging and targeting work. This approach avoids the "spray and pray" tactics common in many outbound agencies.

Pricing is project-based, and Crumbs offers a test drive option: each month they open two spots for a basic campaign with 300 prospects to let potential clients evaluate their work before committing. They also provide a Proof of Concept for addressable market mapping and pain signals, delivered within two weeks. The agency claims to outperform industry benchmarks, with expected lead-to-demo rates of 1-2% in months 1-3 and 2-3% in months 4-6, scaling to 10-20 qualified meetings per month initially and up to 20-60 after the first quarter.

Crumbs is best suited for founder-led sales, product-led growth companies, and small sales teams that want to test or scale outbound as a channel. The agency acts as an extension of the client's team, handling prospecting, campaign execution, and optimization. Client testimonials on the company website report strong results: 168 demos in 10 months for one client, $420K in new pipeline in 5 months for another, and a 3X increase in monthly leads for a third. These case studies suggest the agency can deliver meaningful pipeline growth for the right type of business.

Overall, Crumbs fills a specific niche for companies that need a focused, data-driven outbound partner rather than a large-scale managed service. Its emphasis on ICP precision, intent signals, and gradual scaling makes it a good fit for early-stage and mid-market B2B organizations. The lack of public reviews on platforms like Clutch or G2 is a minor concern, but the detailed case studies on their site provide credible evidence of capability. For businesses ready to invest in a bespoke outbound strategy with close collaboration, Crumbs is worth evaluating.