Core Optimisation

Core Optimisation is a full-service paid-social agency founded in 2014, specializing in TikTok advertising and broader social-media ad campaigns. The agency handles ad strategy, audience segmentation, creative development, bid optimization, and ongoing performance tracking. Campaigns include tailored visuals and messaging optimized per platform to help brands reach the right audiences and convert traffic into leads, sales, or engagement.

The agency employs between 100 and 249 people and is headquartered in Shannon, Ireland. Its minimum budget and average hourly rate are listed as "Inquire," meaning potential clients should contact the agency directly for pricing. Core Optimisation positions itself as a results-driven digital growth and transformation agency.

Beyond TikTok ads, Core Optimisation offers a comprehensive digital marketing stack that includes SEO, PPC, social advertising, and conversion optimization. This holistic approach ensures that paid social campaigns integrate smoothly with brand strategy, website performance, and long-term growth goals, giving clients a coordinated plan rather than isolated ads.

Core Optimisation serves clients across retail, consumer goods, and media and communications industries. The agency works with small businesses, medium businesses, and enterprise or corporate clients. Notable clients include Failte Ireland, Tirlan, and Water Wipes.

The agency has a 5.0 Google rating based on six reviews. Clients describe the team as knowledgeable, proactive, and driven, with one client noting a significant uplift in the quantity and quality of inbound leads. Another client praised the agency for being honest, integral, and always delivering and exceeding expectations.

Core Optimisation's portfolio includes work for well-known Irish brands such as Failte Ireland, Tirlan, and Water Wipes. The agency's results-driven approach has led to positive feedback from clients in various sectors, including recruitment and hospitality.