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Compare ZATO PPC Marketing vs Principal Consulting, LLC

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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Feature Comparison

Attribute	ZATO PPC Marketing	Principal Consulting, LLC
Category	Paid Advertising & PPC	SEO & Organic Growth
Rating
Location	Billings, Montana, United States	East Hampton, New York, United States
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Data Analytics Data Science Data Visualization SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance
Industries	B2B Services Ecommerce Manufacturing	B2B Services Consumer Goods Dental Ecommerce Insurance
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge
Website	Visit Site	Visit Site

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