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Compare ZATO PPC Marketing vs Influence & Co

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Influence & Co

Content & Copywriting Website

Influence & Co, now part of Intero Digital, is a B2B content marketing and PR agency that helps companies turn executive expertise into thought-leadership content, press placements, and SEO-driven owned media to drive measurable business results.

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Feature Comparison

Attribute ZATO PPC Marketing Influence & Co
Category Paid Advertising & PPC Content & Copywriting
Rating
Location Billings, Montana, United States Columbia, MO, USA
Features
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
  • Focus on measurable outcomes such as backlinks, organic traffic growth, marketing-qualified
Services
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Content strategy and audits
  • Blog and owned-media management
  • Ghostwritten thought-leadership articles
  • PR and media relations
  • SEO content and keyword research
  • Case studies and white papers
  • Content amplification across email and social
  • Analytics and reporting via ICo Core platform
Industries
B2B Services Ecommerce Manufacturing
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Pros
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
  • ICo Core platform and well-defined processes that make collaboration, approvals
Cons
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
  • Limited automation compared with pure software platforms; most value comes from
Website Visit Site Visit Site
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