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Compare The Reference vs MakeWaves

Side-by-side comparison of features, pricing, services, ratings and more.

The Reference Agency logo

The Reference

Data & Analytics Website

The Reference is a multidisciplinary digital agency with over 30 years of experience helping organizations turn complex challenges into scalable digital solutions. They blend digital strategy, analytics, creative design, technology architecture, and performance growth to deliver impactful digital platforms.

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Winner
MakeWaves Agency logo

MakeWaves

Web Development & Technology Website
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Feature Comparison

Attribute The Reference MakeWaves
Category Data & Analytics Web Development & Technology
Rating
Winner +0.5 higher
Location Ghent, Belgium Antwerp, Belgium
Services
  • Web Development
  • Big Data Analytics
  • Digital Strategy
  • Branding
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Custom API Integrations
  • Customer Marketing
  • Customer Success Training
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Knowledge Base Development
  • Paid Advertising
  • Sales and Marketing Alignment
  • Sales Coaching and Training
  • Sales Enablement
  • Social Media
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
  • Programmable Automation
  • Web Development
  • Big Data Analytics
  • Digital Strategy
  • Branding
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Custom API Integrations
  • Customer Marketing
  • Customer Success Training
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Knowledge Base Development
  • Paid Advertising
  • Sales and Marketing Alignment
  • Sales Coaching and Training
  • Sales Enablement
  • Social Media
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
  • Programmable Automation
Industries
Hospitality Manufacturing Media & Communications Retail Software & IT Services Travel
Automotive & transport Banking/financial services Consulting/advisory Government Technology - software
Pros
  • Over 30 years of experience in digital solutions
  • Multidisciplinary expertise spanning strategy, analytics, design, and technology
  • Positive Google reviews highlight strong team and expertise
  • Covers both marketing and technical services, from branding and paid ads to CRM migrations and custom API integrations.
  • Multilingual team working in Dutch, English, and French across the EMEA region.
Cons
  • Some clients report lack of customer-friendliness and scope limitations
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