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Compare Rivet vs Let's Get Optimized

Side-by-side comparison of features, pricing, services, ratings and more.

Rivet Agency logo

Rivet

B2B Lead Generation Website

Rivet is a fractional sales leadership and consulting firm that helps early-stage innovation companies build scalable revenue systems and go-to-market strategies.

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Winner
Let's Get Optimized Agency logo

Let's Get Optimized

B2B Lead Generation Website

Performance-driven digital marketing agency with two decades of experience delivering results-focused strategies for Canadian businesses. Specializes in custom SEO, lead generation, and full-funnel marketing solutions.

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Feature Comparison

Attribute Rivet Let's Get Optimized
Category B2B Lead Generation B2B Lead Generation
Rating -
Winner +4.5 higher
Location St. John's, Newfoundland and Labrador, Canada Toronto, Ontario, Canada
Features
  • Strong alignment with the realities of founder-led sales and resource-constrained teams.
  • Combines strategy design with hands-on support around CRM, pipeline structuring, and playbook creation.
  • Evidence of impact across multiple innovation sectors, including MedTech and industrial tech, via published client testimonials.
  • Ability to act as a fractional VP of Sales, giving startups leadership-level guidance without a full-time hire.
  • Strong alignment with the realities of founder-led sales and resource-constrained teams.
  • Combines strategy design with hands-on support around CRM, pipeline structuring, and playbook creation.
  • Evidence of impact across multiple innovation sectors, including MedTech and industrial tech, via published client testimonials.
  • Ability to act as a fractional VP of Sales, giving startups leadership-level guidance without a full-time hire.
Services
  • Accelerated Sales Growth
  • Founder Advisory
  • Sales Team Coaching
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Social Media Monitoring
  • TikTok influencer
  • Twitter Marketing
  • Web Development
  • Digital Design
  • Graphic Design
  • Logo Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
  • Accelerated Sales Growth
  • Founder Advisory
  • Sales Team Coaching
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Public Relations
  • Corporate Communications
  • Influencer Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Community Management
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Social Media Monitoring
  • TikTok influencer
  • Twitter Marketing
  • Web Development
  • Digital Design
  • Graphic Design
  • Logo Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
Industries
-
Architecture Automotive B2B Services Construction Consumer Goods Dental Ecommerce Education Institutions Fintech Food & Beverages Gambling Health & Wellness Healthcare & Hospital Home Services IT Insurance Legal Services Logistics Manufacturing Media & Entertainment Non-profits Oil & Gas Real Estate Restaurants Sports & Fitness Telecommunications Transportation Travel & Tourism
Pros
  • Deep expertise in B2B tech and complex sales cycles, including MedTech and enterprise environments.
  • Highly tailored, hands-on engagements that combine strategy with practical execution support.
  • Sales Blueprint Builder provides a clear, structured framework from ICP to GTM plan rather than ad-hoc advice.
  • Strong track record helping founders refine ICPs, improve sales playbooks, and expand into new markets, as reflected in client testimonials.
  • Boutique model enables close, long-term relationships and continuity with a senior operator rather than junior consulting teams.
  • Over 20 years of experience in digital marketing with a focus on measurable results
  • Customized strategies tailored to each client's unique business goals
  • Transparent real-time reporting and clear communication
  • Proven track record with case studies showing 500%+ lead increases and 250% sales growth
Cons
  • No self-serve SaaS product or standardized package; all work is delivered via bespoke consulting engagements.
  • Limited public information on pricing or engagement models, making upfront budgeting harder for some startups.
  • Boutique capacity may limit how many clients can be served at once compared with larger consulting or marketplace providers.
  • Primarily focused on Canadian market, with less emphasis on international clients outside English/French regions
  • Broad service offering may not suit companies seeking a highly specialized niche agency
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