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Compare Red Herring Digital vs Luminary

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Red Herring Digital

B2B Lead Generation Website

Red Herring Digital is a boutique multi-channel marketing agency based in Melbourne, Australia. They specialize in paid ads, SEO, social media, creative, and web development, serving small to enterprise businesses with a focus on long-term partnerships.

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Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Feature Comparison

Attribute	Red Herring Digital	Luminary
Category	B2B Lead Generation	Branding & Design
Rating	Winner +0.1 higher
Location	Melbourne, Victoria, Australia	Melbourne, Victoria, Australia
Services	Digital Strategy SEO Online Ads Social Media Marketing Creative Web Development Analytics Digital Design Product Design UX Design Web Design Website Maintenance Discovery Content Services Data and Analytics	Digital Strategy SEO Online Ads Social Media Marketing Creative Web Development Analytics Digital Design Product Design UX Design Web Design Website Maintenance Discovery Content Services Data and Analytics
Industries	Architecture Automotive B2B Services Construction Consumer Goods Dental Ecommerce Education Institutions Fintech Food & Beverages Health & Wellness Healthcare & Hospital Home Services Insurance Legal Services Manufacturing Media & Entertainment Real Estate Restaurants Sports & Fitness Travel & Tourism	Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail
Pros	Boutique agency with senior-level team providing personalized attention Offers a complimentary strategy session and audit for new clients	Certified B Corp with a mission-driven approach to creating positive digital experiences. Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,
Cons	Limited geographic focus to Australia may not suit global campaigns Minimum project budget of $2,500 may be prohibitive for micro-businesses	Minimum project budget of $25,000 may be prohibitive for smaller organizations. No public client reviews available on the Semrush profile to validate recent performance.
Website	Visit Site	Visit Site

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