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Compare Pico Digital Marketing vs Luminary

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Pico Digital Marketing

SEO & Organic Growth Website

Founder-led growth engineering agency that replaces guesswork with a forensic, data-driven process. Every account is led by senior experts, not juniors, using the proprietary PICO Framework to identify and fix funnel inefficiencies.

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Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Feature Comparison

Attribute	Pico Digital Marketing	Luminary
Category	SEO & Organic Growth	Branding & Design
Rating	Winner +0.1 higher
Location	Denver, Colorado	Melbourne, Victoria, Australia
Services	AI Search Optimization LLM optimization Advertising Display Ads PPC SEO Mobile SEO Search Engine Marketing Technical SEO Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services Data and Analytics	AI Search Optimization LLM optimization Advertising Display Ads PPC SEO Mobile SEO Search Engine Marketing Technical SEO Web Development Digital Design Product Design UX Design Web Design Website Maintenance Digital Strategy Discovery Content Services Data and Analytics
Industries	B2B Services Fintech Travel & Tourism	Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail
Pros	Founder personally leads every account, ensuring senior-level strategy and accountability Flat-rate pricing model aligns agency incentives with client results, not ad spend Proprietary PICO Framework uses scientific method to diagnose and fix funnel bottlenecks 'Proven track record with measurable results: 126% traffic increase, 56-82% CPL	Certified B Corp with a mission-driven approach to creating positive digital experiences. Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,
Cons	Smaller agency size may limit scalability for enterprise-level campaigns Limited to English-language markets and primarily US/UK geographic focus	Minimum project budget of $25,000 may be prohibitive for smaller organizations. No public client reviews available on the Semrush profile to validate recent performance.
Website	Visit Site	Visit Site

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