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Compare Madison Logic vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Madison Logic

B2B Lead Generation Website

Madison Logic is a global account-based marketing (ABM) technology and services company that uses proprietary intent data and multi-channel media to help B2B marketers convert high-value accounts faster.

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Winner

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute	Madison Logic	ZATO PPC Marketing
Category	B2B Lead Generation	Paid Advertising & PPC
Rating		Winner +0.2 higher
Location	New York, NY, USA	Billings, Montana, United States
Features	Robust CRM and marketing automation integrations that support end-to-end orchestration	Robust CRM and marketing automation integrations that support end-to-end orchestration
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing
Industries	-	B2B Services Ecommerce Manufacturing
Pros	Tight integrations with tools like Salesforce, Marketo, HubSpot and LinkedIn that	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons	Pricing and media costs can be relatively high for small businesses or organizations	Small team (1-9) may limit capacity for very large or fast-scaling accounts.
Website	Visit Site	Visit Site

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