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Compare Light IT vs Operation Baseline Ltd

Side-by-side comparison of features, pricing, services, ratings and more.

Light IT Agency logo

Light IT

Branding & Design Website

Light IT is a custom software development company founded in 2006 with 150+ employees and 400+ delivered projects. The agency focuses on web, mobile, and SaaS development with deep expertise in AI, big data, and blockchain. It serves startups, small and medium businesses, and enterprise clients across healthcare, fintech, and edtech.

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Operation Baseline Ltd Agency logo

Operation Baseline Ltd

Full Sales Cycle Website

Operation Baseline Ltd is a sales agency based in Wiltshire, United Kingdom, specializing in CRM services, sales support, automation, and SaaS solutions. The agency reports serving 600+ clients across healthcare, manufacturing, and retail. Founders Ed Williamson and Andrew Hatcher bring 30+ years of combined sales and marketing experience.

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Feature Comparison

Attribute Light IT Operation Baseline Ltd
Category Branding & Design Full Sales Cycle
Rating - -
Location Rickmansworth, United Kingdom Wiltshire, United Kingdom
Services
  • Software Development
  • Mobile App Development
  • Web Development
  • Software Testing
  • AI Development
  • Big Data
  • Blockchain Development
  • Cloud Solutions
  • QA and DevOps Services
  • IT Consulting
  • Branding
  • Community Management
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Custom API Integrations
  • Customer Marketing
  • Customer Success Training
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Paid Advertising
  • Public Relations
  • Sales and Marketing Alignment
  • Sales Coaching and Training
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
  • Programmable Automation
  • Software Development
  • Mobile App Development
  • Web Development
  • Software Testing
  • AI Development
  • Big Data
  • Blockchain Development
  • Cloud Solutions
  • QA and DevOps Services
  • IT Consulting
  • Branding
  • Community Management
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Custom API Integrations
  • Customer Marketing
  • Customer Success Training
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Paid Advertising
  • Public Relations
  • Sales and Marketing Alignment
  • Sales Coaching and Training
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
  • Programmable Automation
Industries
Healthcare FinTech EdTech HR & Recruiting Transportation & Logistics Entertainment Finance Media & Communications
Business services - general Consulting/advisory Ecommerce Health Medical & wellness
Pros
  • 15 years of experience with 400+ end-to-end projects delivered
  • Strong communication, transparency, and timely delivery noted by clients
  • Proven results including a 500% boost in delivery services and 375,000 monthly visitors for a learning platform
  • 30+ years of combined sales and marketing experience from the founding team
  • Broad service range covering CRM, sales coaching, marketing, and web development
  • Serves clients across multiple sectors including healthcare, manufacturing, and retail
Cons
  • One reviewer noted the hourly rate is not the cheapest, though overall value was considered worthwhile
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