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Compare BAO vs We Are ROAST

Side-by-side comparison of features, pricing, services, ratings and more.

BAO

BAO

B2B Lead Generation Website

BAO is a B2B lead generation and appointment setting firm specializing in providing sales and marketing teams with customized, scalable support. They offer performance-based appointment setting, opportunity identification, and lead qualification to help companies access key decision-makers and accelerate revenue growth.

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We Are ROAST

We Are ROAST

SEO & Organic Growth Website

We Are ROAST is a London-based performance marketing agency with 10 years of experience driving measurable growth. They specialise in ROAS-focused media buying, SEO, and proprietary AI tools to deliver tangible results for mid-market and enterprise clients.

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Feature Comparison

Attribute BAO We Are ROAST
Category B2B Lead Generation SEO & Organic Growth
Rating
Location Chelmsford, MA London, England
Services
  • Appointment Setting
  • Opportunity Identification
  • Lead Qualification
  • Advanced Demand Generation
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • SEO
  • Search Engine Marketing
  • Technical SEO
  • Appointment Setting
  • Opportunity Identification
  • Lead Qualification
  • Advanced Demand Generation
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • SEO
  • Search Engine Marketing
  • Technical SEO
Industries
Technology Public Sector
B2B Services Fintech Insurance
Pros
  • Performance-based pricing model - pay for results, not time
  • Deep expertise in B2B tech and public sector (FED/SLED)
  • Large team capable of high-volume outreach (30,000+ dials per day)
  • 10+ years of experience driving measurable growth for clients
  • Proprietary AI tools like ROASTWriter for content and LLM tracking
  • Strong client retention with 22% of clients staying over 5 years
  • Works with major brands across fintech, insurance, and B2B services
Cons -
  • Minimum project budget of $5,000 may be prohibitive for startups
  • Geographic focus primarily on UK, US, and Australia
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