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Compare Altimeter Group vs Direct Development

Side-by-side comparison of features, pricing, services, ratings and more.

Altimeter Group

Branding & Design Website

Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.

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Winner

Direct Development

B2B Lead Generation Website

Direct Development (DD) is a family of brands dedicated to helping education and nonprofit organizations outperform larger competitors through data-driven inbound marketing. They develop client-tailored strategies that emphasize creativity, transparency, and measurable results.

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Feature Comparison

Attribute	Altimeter Group	Direct Development
Category	Branding & Design	B2B Lead Generation
Rating	-	Winner +4.5 higher
Location	San Francisco, CA, USA	Fairfax, Virginia
Features	Connection to Prophet's brand, marketing, and experience design capabilities, enabling	Connection to Prophet's brand, marketing, and experience design capabilities, enabling
Services	Advertising Display Ads Native Advertising PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Social Media Marketing Community Management Content Creation Social Media Monitoring Web Development UX Design Web Design Website Maintenance	Advertising Display Ads Native Advertising PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Social Media Marketing Community Management Content Creation Social Media Monitoring Web Development UX Design Web Design Website Maintenance
Industries	-	Education Institutions Non-profits
Pros	Highly visible thought leaders and analysts, including well-known authors and speakers,	Flexible project-based pricing starting at $2,500, suitable for small to enterprise
Cons	Standardized pricing and engagement models are not published publicly, so prospects	Narrow industry focus (education and nonprofits only) may not suit other verticals. Relatively small team (10-49) could limit capacity for very large-scale campaigns.
Website	Visit Site	Visit Site

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