Catchword

Catchword is a brand development agency founded in 1998 with headquarters in Oakland, California, and an additional office in New York City. The agency has built a reputation for creating impactful brand identities for clients worldwide, ranging from startups to Fortune 500 companies. Catchword's team of under 49 employees includes partners, creative directors, strategists, and linguists with decades of experience in naming and branding.

The agency's average hourly rate is $250, and minimum budgets are available upon inquiry. Catchword has received numerous industry awards, including Hermes Creative Awards, MUSE Creative Awards, Transform Awards, MarCom Awards, Creative Communication Awards, and London International Awards. Notable clients include Intel, Starbucks, Volkswagen, Fitbit, TikTok, Rivian, Moody's, and many others.

Catchword offers a comprehensive range of services including branding, logo design, print design, design services, market research, and creative services. The agency's areas of expertise cover branding (B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, product marketing), business consulting (strategy consulting), creative services (creative copywriting, creative strategy, illustration), and graphic design (illustration, visual communication).

The agency serves a diverse set of industries including software and IT services, healthcare, consumer goods, food and beverage, finance, corporate services, automotive, media and communications, AI, and electronics. Catchword works with startups, medium businesses, and enterprise/corporate clients, adapting its approach to each client's scale and needs.

Client reviews on Google give Catchword a perfect 5.0 rating, with clients consistently praising the agency's professionalism, responsiveness, smooth project management, and deep understanding of client businesses. DesignRush reviews also reflect high satisfaction, with many clients noting the agency's ability to deliver creative, strategically sound names and brands on time and within budget.

Catchword's portfolio includes high-profile naming and branding projects such as naming Rivian's micromobility spinoff, Intel's Optane technology, Fitbit wearable trackers, Volkswagen Atlas, Starbucks Refreshers, and the company naming for Upwork (formerly Elance & oDesk). The agency also created brand identities for fintech companies, educational publishers, and healthcare organizations, demonstrating its versatility across sectors.