Mystrika
Business of Story is a brand storytelling consultancy founded by Park Howell. It helps purpose-driven brands clarify and amplify their stories using the 10-step Story Cycle System. The agency serves clients like Dell, Hilton, and American Express.
Business of Story is a brand storytelling consultancy founded by Park Howell, known as "The World's Most Industrious Storyteller." The agency helps leaders of purpose-driven brands clarify, amplify, and simplify their brand stories through a proven 10-step Story Cycle System. Founded in 2015, the agency is headquartered in Munds Park, Arizona, and operates with a team of under 49 employees.
Park Howell brings 35 years of brand creation experience, including 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix, and his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. The agency's minimum budget ranges from $1,000 to $10,000 with an average hourly rate of $250.
Business of Story offers services in branding and business consulting. Under branding expertise, the agency specializes in brand strategy. Business consulting expertise includes corporate coaching, project management, and strategy consulting. The agency also provides digital marketing expertise in inbound marketing. These services are delivered through consulting, teaching, coaching, and international speaking engagements.
The agency serves small and medium businesses across industries including beer, legal, food and beverage, and entertainment. Business of Story has guided hundreds of brands and grown thousands of leaders in organizations such as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health, and the United States Air Force. Additional clients include Coca Cola, Arizona State University, Bayer, Goodwill, and Forever Living Products.
Park Howell's popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world. His book, Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand, teaches readers how to use three proven narrative frameworks to captivate audiences and convert customers. The agency's approach combines degrees in communications and music composition and theory to help leaders excel through storytelling.
Services
- Branding
- Business Consulting
Industries Served
Team Size
Pros
- Founder has 35 years of brand creation experience and was named Advertising Person of the Year in 2010.
- Proven Story Cycle System with documented client growth up to 600 percent.
- Recognized among Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.