BINOCULAR is a branding and communications agency founded in 2015. It offers services including public relations, digital strategy, branding, and market research. The agency serves small to enterprise clients across consumer goods, food and beverage, eCommerce, and other industries.
BINOCULAR is a Madrid-based branding and communications agency founded in 2015. The agency's methodology begins with a comprehensive diagnosis of the market, brand, and consumer needs to ensure a coherent and realistic starting point. By aligning with business requirements, BINOCULAR aims to deliver results that foster growth through actionable insights and measurable ideas.
The agency employs under 49 professionals and maintains an average hourly rate of $75/hr, with minimum project budgets ranging from $1,000 to $10,000. Key team members include Managing Partners Marina Gifré (strategy and business) and Felix Elortegui (PR and communication), along with specialists in brand experience, digital strategy, PR, and wine.
BINOCULAR offers a broad range of services including public relations, reputation management, digital strategy, branding, digital marketing, social media marketing, business consulting, and market research. Within branding, the agency provides brand design, brand messaging, brand strategy, and product marketing. The agency serves clients across consumer goods, food and beverage, eCommerce, retail, government, hospitality, and HR sectors.
The agency works with small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Numanthia, Government of Peru, iqos, Pacha Ibiza, OD Hotels, Amazon, Mahou, Ramon Bilbao, and OIVE. This diverse client list demonstrates the agency's capability to handle both consumer and government accounts.
BINOCULAR holds a Google rating of 4.3 from 3 reviews. The agency's ethos is rooted in challenging the status quo and pushing boundaries to find relevance in every idea, plan, and action, with a focus on producing exceptional and quantifiable results for clients and their audiences.
Services
- Public Relations
- Reputation Management
- Digital Strategy
- Digital Services
- Branding
- Digital Marketing
- Social Media Marketing
- Business Consulting
- Market Research
Industries Served
Team Size
Pros
- Methodology ensures a coherent and realistic starting point tailored to market, brand, and consumer needs.
- Focus on actionable insights and measurable results that foster growth.
- Experienced team with expertise in strategy, PR, brand experience, digital, and PR.
Client Review Analysis
Google rating of 4.3 from 3 reviews.