Mystrika
Big Splash Media is a factual creative agency specializing in content marketing, publishing, and media for the travel, cruise, and personal finance industries. They own and operate multiple niche publications and databases, offering targeted audience reach and storytelling across digital, print, video, and podcast platforms.
Big Splash Media positions itself as a "factual creative agency" -- a hybrid of journalism, publishing, and marketing that sets it apart from typical content mills. Founded in 2008 and based in Sydney, the agency has built a strong niche in the travel, cruise, and personal finance sectors. Rather than just creating content on demand, they own and operate several media properties, including Cruise Passenger, River Cruise Passenger, and Really Simple Money. This gives them a unique vantage point: they understand audience behavior from the publisher side and apply those insights to client campaigns.
The agency's core strength lies in its owned media assets and proprietary databases. They maintain a qualified database of 140,000 travel and cruise purchasers, a luxury list of 48,000 high-end holiday buyers, and a river cruise database of 111,000. For brands targeting these specific demographics, this is a direct line to a warm, pre-qualified audience. Big Splash Media also produces a popular cruise podcast (On Board with Cruise Passenger) with up to 5,000 monthly listeners and a YouTube channel with 47,000 subscribers, giving clients additional channels for content amplification.
Services span the full marketing spectrum: content strategy, copywriting, video production, social media marketing, custom publishing (magazines and websites), advertising, and digital marketing. They have produced international campaigns for the Australian Government, local government bodies, and large corporations. Their work for The Ethics Alliance -- creating a print and digital publication called Matrix -- demonstrates their ability to craft thought leadership content for B2B and government audiences. Similarly, their work for AMP shows they can handle complex financial services messaging.
Pricing is project-based, with a typical budget range of $1,000 to $2,500 per project and a duration of 1-3 months. This positions them as an accessible option for mid-market and enterprise clients who need focused, high-quality content without a long-term retainer. However, the small team size (1-9 employees) means they may not be suited for large-scale, multi-channel campaigns requiring heavy production capacity.
Big Splash Media is best for travel, cruise, and personal finance brands that want to leverage niche publications and targeted databases to reach specific audiences. it's also a strong fit for government and corporate clients needing advocacy campaigns or custom publications. The agency's journalistic background ensures content is credible and engaging, not just promotional.
Overall, Big Splash Media offers a rare combination of owned media assets, deep industry expertise, and full-service creative capabilities. While its niche focus and small team limit its scope, for the right client -- especially in travel and finance -- it delivers a level of audience access and content quality that generalist agencies struggle to match.
Services
- Content Marketing
- Content Strategy
- Copywriting
- Storytelling
- Video Production
- Social Media Marketing
- Content Creation
- Advertising
- Publishing
- Content Amplification
- Digital Marketing
- Strategy
Industries Served
Team Size
Pros
- Proven track record with government and large corporate clients
- In-house podcast and video production with established audiences
Cons
- Small team of 1-9 may limit capacity for large-scale campaigns
- Niche focus on travel, cruise, and personal finance may not suit other industries
Client Review Analysis
Client success stories include creating a print and digital publication for The Ethics Alliance and content campaigns for AMP.