BeFound Search

BeFound Search is a UK-based SEO consultancy that has positioned itself at the intersection of traditional search engine optimisation and the rapidly evolving AI search scene. Founded by Paul Gordon, the agency brings 18 years of hands-on experience to every engagement. Its core differentiator is a founder-led model: Paul writes the strategy and executes it personally, with no junior account managers or templated playbooks. This approach appeals to brands that want senior-level attention and a bespoke strategy rather than a cookie-cutter SEO package.

The agency's methodology, called Visibility Engineering, is built for what it describes as the "bifurcated search era." It recognises that AI engines like ChatGPT, Perplexity, and Google AI Overviews now handle informational queries, while Google retains commercial intent. BeFound's process involves three stages: diagnose (audit presence across all search surfaces), engineer (build technical foundations, entity reinforcement, and content architecture), and compound (track citations, AI mentions, and pipeline impact). This structured approach moves beyond keyword rankings to focus on making the brand the answer across multiple surfaces.

BeFound's service list covers AI search optimisation, LLM optimisation, technical SEO, e-commerce SEO (Shopify and WordPress), and local SEO. The agency has delivered notable results, including a £3.9M revenue recovery for a major UK DIY retailer and a £1.2M uplift for Golfposer through AI search optimisation. These case studies demonstrate the agency's ability to tackle complex, large-scale visibility problems with measurable outcomes.

Pricing is split into two tracks. Strategic consulting is aimed at brands with meaningful budgets and runs six to twelve months, with custom pricing discussed on a scoping call. For smaller businesses operating across one to four locations, a productised local SEO service starts at £399 per month with transparent deliverables. This dual-track model makes BeFound accessible to both enterprise clients and local service providers, though the strategic consulting side is clearly geared toward higher-budget engagements.

BeFound Search is best suited for mid-market to enterprise brands that need to navigate the shift toward AI-driven search while maintaining strong Google visibility. it's also a strong choice for multi-location local businesses that want a fixed-price, founder-led local SEO programme. The small team size (1-9) means capacity is limited, but the quality of senior attention and the evidence-based approach more than compensate for that constraint.

Overall, BeFound Search is a forward-thinking SEO partner that understands the fragmentation of modern search. Its combination of technical rigour, AI search expertise, and founder-led delivery makes it a compelling option for brands that want to be the answer - not just a ranking URL. If you need a partner who can prove results with real revenue numbers and adapt to the AI search era, BeFound Search deserves serious consideration.