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BARÚ Advertising Inc. is a multicultural advertising agency founded in 2007. The agency develops data-driven marketing strategies to connect brands with diverse communities. They offer creative advertising, media strategy, and consulting services.
BARÚ Advertising Inc. is a culturally intelligent creative advertising agency founded in 2007 and headquartered in Culver City, California. The agency specializes in developing marketing strategies that motivate and drive meaningful behavior change across diverse communities. With a team of under 49 employees, BARÚ operates as an independent, high-growth agency committed to championing diversity and inclusion.
The agency's approach is deeply rooted in data, allowing it to adapt to shifting media habits and evolving technologies. BARÚ offers a full suite of services including creative advertising, media strategy, and consulting, leveraging both traditional and digital media to create inclusive, impactful campaigns. Their expertise spans programmatic advertising and copywriting, and they provide services in advertising, PPC, email marketing, translation, and creative services.
BARÚ focuses on multicultural marketing, connecting brands with underserved and hard-to-reach consumer segments. The agency serves a variety of industries including arts, consumer goods, hospitality, transportation and logistics, food and beverage, and retail. They work with small businesses, medium businesses, and enterprise or corporate clients.
Notable clients include Viacom, NBC/Universal, the California Department of Public Health, Covered California, National University, and Treasury Wine Estates. These partnerships demonstrate the agency's ability to craft strategies that build deeper, more authentic connections with audiences.
The agency holds a Google rating of 4.2 from 5 reviews, reflecting generally positive client sentiment. Clients appreciate BARÚ's cultural intelligence and data-driven approach to reaching diverse markets.
BARÚ's leadership, including founder Elizabeth Barrutia, has shaped a team of diverse specialists across marketing, media, and creative disciplines. The agency's proven track record in cultural intelligence ensures each campaign is tailored to speak to the hearts and minds of specific audience groups.
Services
- Advertising
- PPC
- Email Marketing
- Translation Services
- Creative Services
Industries Served
Team Size
Pros
- Data-driven marketing strategies
- Deep multicultural marketing expertise
- Experience with major brands such as Viacom and NBC/Universal
Client Review Analysis
Google rating 4.2 from 5 reviews indicates generally positive client sentiment.