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Baldwin is a full-service digital agency founded in 2012 with offices in Belgium and Romania. The team specializes in custom Magento 2 and WordPress webshops, UI/UX design, and in-house digital marketing including SEO, Google Ads, and email marketing.
Founded in 2012, Baldwin is a full-service digital agency headquartered in Ghent, Belgium, with an additional office in Cluj-Napoca, Romania. The agency has completed more than 500 projects, building custom Magento and WordPress webshops tailored to each client's needs. Baldwin now focuses on Magento 2 with the Hyvä theme and holds Hyvä Silver Partner status.
Baldwin employs under 49 people, works with a minimum project budget of $10,000 to $25,000, and charges an average hourly rate of $80. The agency holds Google Partner, Magento Hyvä Silver Partner, and Adobe Bronze Solution Partner status.
Service offerings include web development, eCommerce development, web design, UI/UX design, WordPress website design, digital marketing, SEO, advertising, email marketing, and branding. Technical expertise covers Magento, WooCommerce, WordPress, Laravel, React.JS, Symfony, PHP, and SQL. The in-house digital marketing team handles SEO, Google Ads, Google Shopping, analytics, tag management, copywriting, and social media across Facebook, Instagram, LinkedIn, and TikTok.
Baldwin serves small and medium businesses in consumer goods, education, fashion, home and garden, transportation and logistics, eCommerce, food and beverage, beer, and health care. Representative clients include Weba, Medipim, Labellov, Thienpont Wine, e5 mode, N.E.W.S. Records, Sereni, Lochting, Molecule, CanvasCamp, Fashion Team, Close Up, Nobila Casa, Orthoshop, Joliette, Absolute Jobs, and Wizmo.
On Google, Baldwin holds a 4.9 rating from 8 reviews. Reviewers describe the agency as a "true Magento webshop expert" and a "Magento E-Commerce specialist." Baldwin has also won the Innovation Impact Award 2023, a BeCommerce Public Award in 2016, a BeCommerce Award in 2014, and a Digital Commerce Star in 2013.
The portfolio includes Magento 2 and Hyvä builds for Labellov (high-end fashion, 2023), Thienpont Wine (2025), Septodont (2025), a fine-diamond retailer (2024), Lotana (2020), and Molecule (2025). Baldwin also delivered a WordPress webshop for ilCaffe (2022) and a UI/UX improvement for WEBA (2024), with most projects in the $20K to $100K range.
Services
- Web Development
- eCommerce Development
- Web Design
- UI/UX Design
- WordPress Website Design
- Digital Marketing
- SEO
- Advertising
- Email Marketing
- Branding
Industries Served
Team Size
Pros
- Over 500 completed projects since 2012
- Google Partner, Magento Hyvä Silver Partner, and Adobe Bronze Solution Partner
- Award-winning eCommerce work including the Innovation Impact Award 2023
Client Review Analysis
Google reviewers rate Baldwin 4.9 out of 5 across 8 reviews, describing the agency as "True Magento webshop experts" and a "Magento E-Commerce specialist".