Mystrika
Back2Basics helps small business owners, solo entrepreneurs, and local nonprofits with branding, website design, content marketing, and digital strategy. Founded in 2015, the agency offers services including logo design, website development, social media management, and print materials. They focus on building brand credibility and community trust through contextual optimization and consistent messaging.
Back2Basics is a Minneapolis-based agency founded in 2015 by Tanya Troska, who serves as president and brand manager. The agency was launched to help small business owners, solo entrepreneurs, and local nonprofit chapters navigate the process of creating, launching, or managing a brand. With over 15 years of small business brand management experience, Troska has helped more than four dozen brands since the agency's founding.
The agency operates with a team of under 49 employees and offers a minimum project budget under $1,000 with an average hourly rate of $129 per hour. Back2Basics provides a wide range of services including public relations, reputation management, branding, digital strategy, video production, web design, digital marketing, and content marketing. Their areas of expertise cover brand strategy, WordPress CMS, content creation, copywriting, digital PR, event management, public affairs, branded video, commercial production, video editing, and B2B web design.
Back2Basics serves clients across multiple industries including nonprofit, consumer goods, retail, hospitality, and food and beverage. The agency works primarily with small businesses and enterprise or corporate clients. Notable clients include Dr. Jan Hoistad, Millam Real Estate Group, Bialke Insurance Agency, and Michelle Caron Agency. The agency has also won the 2023 MarTech Innovation in Business award for Small Business Video Solutions.
Google reviews give Back2Basics a 5.0 rating from 37 reviews. Clients consistently praise the agency's strategic brand development, consistent service, and community-focused approach. One client noted that partnering with Back2Basics strengthened their brand and helped them combat misinformation. Another long-term client highlighted the agency's innovative solutions and steadfast responsiveness during challenging years. A third reviewer emphasized the agency's ability to deliver qualified leads through intentional digital marketing work.
Services
- Public Relations
- Reputation Management
- Branding
- Digital Strategy
- Video Production
- Web Design
- Digital Marketing
- Content Marketing
Industries Served
Team Size
Pros
- Strong brand development and strategic counsel praised by clients
- Consistent service and innovative solutions during challenging times
- Quick action against misinformation and support for local nonprofits
Client Review Analysis
Google reviews show a 5.0 rating with 37 reviews, highlighting strong brand development, strategic counsel, and community-focused support.