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Bacana Communications is a communications and digital marketing agency based in Madrid, Spain, founded in 2006 by sisters María, Irene, and Cristina Aguilar. The agency specializes in lifestyle, hotels, travel, real estate, beauty, wellness, gastronomy, and premium consumer sectors. It offers services spanning public relations, reputation management, digital strategy, SEO, PPC, social media, and web design.
Bacana Communications is a communications and digital marketing agency based in Madrid, Spain, founded in 2006 by sisters María, Irene, and Cristina Aguilar. The agency grew from the conviction that the most powerful communication happens when strategy, creativity, and authenticity converge. With more than two decades of experience, it helps brands articulate who they are, why they matter, and how they want to be heard.
The agency employs fewer than 49 people and reports a minimum project budget of $10,000 to $25,000 with an average hourly rate of $50. Its headquarters are located at Calle Fernando VI, 31, 1º B, Madrid, 28004, Spain. The founding team emphasizes a value architecture built on trust, sustainability, and integrity as operational principles that shape project management and client advice.
Bacana Communications offers a broad service range including public relations, reputation management, digital strategy, digital marketing, email marketing, social media marketing, SEO, PPC, web design, and eCommerce development. Its areas of expertise cover branding strategy, content creation, copywriting, marketing consulting, media planning, display advertising, Google Ads, Instagram Ads, LinkedIn Ads, AI public relations, B2B PR, corporate communications, digital PR, event management, investor relations, international SEO, and UX strategy.
The agency focuses on lifestyle, hotels, travel, real estate, beauty, wellness, gastronomy, and premium consumer sectors, where emotion, identity, and aspiration are inseparable from the brand experience. It serves startups, small businesses, medium businesses, and enterprise or corporate clients across industries including travel, hospitality, luxury, retail, food and beverage, and wellness.
Bacana Communications holds a 5.0 rating based on 3 Google reviews. The agency positions itself as one that tells the truth, delivers what it promises, and cares about long-term outcomes rather than short-term visibility metrics.
Representative clients include Holcim, Birchbox, Sotogrande, El Corte Inglés, Pixi Beauty, Edgard & Cooper, LHTW Palacio Arriluce, FISAN, Sushita, and Rosewood Villa Magna. The general manager, Cristina Aguilar, studied business in the UK, France, and Spain before working at Comunica Agency and other multinationals prior to founding the agency in 2006.
Services
- Public Relations
- Reputation Management
- Digital Strategy
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO
- PPC
- Web Design
- eCommerce Development
Industries Served
Team Size
Pros
- More than two decades of industry experience since 2006
- Specialized in lifestyle, hotels, travel, real estate, beauty, wellness, gastronomy, and premium consumer sectors
- Client portfolio includes major brands such as Holcim, El Corte Inglés, and Rosewood Villa Magna
- 5.0 Google rating from 3 reviews
Client Review Analysis
5.0 out of 5 from 3 Google reviews