Automation Sidekick

Automation Sidekick is a niche agency that focuses exclusively on helping recruitment agencies cut out low-value manual work through smart automation. Based in Celbridge, Ireland, the team is led by Donal Kearney and Duncan Murtagh, who bring deep experience in recruitment AI and automation. While the agency's Salesforge directory listing positions it as a Clay.com service provider, its actual focus is much narrower: building custom automations for recruiters to monitor job boards, track clients, and generate leads automatically.

The core offering revolves around three key services. First, **Lead List Automation** scrapes freshly posted jobs from sites like Indeed and LinkedIn Jobs, then delivers hiring manager contact details to the client every morning. Second, **Client or Target Watchlists** monitor key accounts and target companies so that when a job is posted, the recruiter knows about it first. Third, **Champion Monitoring** tracks when a champion client moves to a new company, allowing the recruiter to reach out and continue the relationship. These automations are built using tools like Clay.com, but the agency handles the entire setup and ongoing management.

Pricing is project-based at $50 to $99 per hour, which is reasonable for the level of customization involved. The team is small (2-9 employees), so clients get direct access to the founders. Automation Sidekick does not offer retainer-based or monthly subscription plans - instead, each engagement is scoped individually. This makes it a good fit for recruitment agencies that have a clear automation need but lack the technical expertise to build it themselves.

The agency's client testimonials, available on their own website, are positive. One UK-based recruitment agency owner noted that Automation Sidekick set up automated scraping of job clusters, found contact emails, and pitched services using AI. Another client, a car dealership niche recruiter, praised the team for setting up automated Indeed monitoring and scraping. These reviews highlight the agency's ability to deliver tangible time savings and pipeline generation for recruiters.

Automation Sidekick is best suited for full-service recruitment agencies, niche or specialist recruiters, independent solo recruiters, and staffing firms. it's less relevant for companies outside the recruitment space or for those looking for general-purpose cold email or lead generation services. The agency's deep specialization means it can offer a level of domain expertise that generalist agencies can't match.

Overall, Automation Sidekick fills a specific gap in the market: recruitment automation that goes beyond simple email sequences. If you're a recruiter spending hours each day manually monitoring job boards and tracking client movements, this agency can automate those tasks and free you up for higher-value conversations. The lack of client reviews on major platforms like Clutch and G2 is a minor concern, but the direct testimonials on their site and the founders' hands-on approach provide reasonable confidence. For recruitment agencies ready to invest in custom automation, Automation Sidekick is a solid choice.