Area87

Area87 is a UX and product design agency founded in 2018, headquartered remotely in Ann Arbor, Michigan. The agency focuses on making complex products easy to navigate through user-centric design. With a team of fewer than 49 employees, Area87 works with clients across finance, healthcare, and fintech sectors.

The agency's commercial profile shows a minimal project budget of $1,000 to $10,000 and an average hourly rate of $87. Area87 was founded by Darryl Dexter, who brings over two decades of experience in extracting product vision from collaborators. The agency maintains a strong online presence through Facebook, Twitter, LinkedIn, and Instagram.

Area87 offers a comprehensive range of services including UI/UX design, product design, digital services, branding, web design, and digital strategy. Areas of expertise include B2B branding, brand strategy, digital design, product prototyping, UX strategy, usability testing, user research, and responsive web design. The agency's approach combines creativity with data-driven strategies to improve usability and accessibility.

The agency serves clients primarily in finance, healthcare, and fintech industries. Notable clients include Acquire Invest, Prealize Health, Prysmatic Labs, Arkania Protocol, Tahche, Kollect, Patient Studio, Emmerging Impact, Sweet Pea, Vinebase, Nimmy, and Peithos. Portfolio examples showcase brand strategy work for Prysmatic Labs and product design for Prealize Health and Acquire Invest.

No Google reviews are available for Area87 on the DesignRush profile. The agency's reputation is built on its commitment to innovation, user research, and design excellence as described in its own overview. The founder's statement emphasizes creating a "Disney like experience" for making digital experiences.

Area87's portfolio demonstrates its capability in both brand strategy and product design. The agency has delivered work for clients in the blockchain space (Prysmatic Labs), healthcare analytics (Prealize Health), and investment platforms (Acquire Invest). These projects illustrate the agency's ability to handle complex digital products across different verticals.