Mystrika
Applica is an app growth partner founded in 2021 with under 49 employees. The agency focuses on CRO, product design, mobile app development, UI/UX design, and digital strategy to deliver measurable results.
Applica is an app growth partner headquartered in Lviv, Ukraine, with an additional office in London, United Kingdom. Founded in 2021, the agency employs fewer than 49 people and positions itself around delivering measurable and tangible results for mobile app clients. Its mission statement emphasizes growth and monetization outcomes rather than just deliverables.
The agency's core services include growth and monetization strategy, retention and engagement, performance marketing, app store optimization, product design, and creatives production. Applica also lists CRO, product design, creative services, mobile app development, UI/UX design, and digital strategy among its capabilities. Expertise areas cover branding (product marketing), digital marketing (app marketing and growth marketing), and UI/UX (dashboard design).
Applica's portfolio centers on CRO projects with documented improvements. Case studies include increasing ARPU by 52% through onboarding A/B testing, improving customer LTV by 50%, achieving ARPU/LTV gains of 40% in three weeks, and boosting purchase conversion with 35% ARPU growth. These results are presented as evidence of the agency's focus on performance-oriented work.
The agency serves clients in the computer software industry, with a roster that includes apps such as Fabulous, Drops, Loona, Sanctuary, Slumber, Photovault, Onelight Apps, Freeletics, Chimani, and Shroom ID. Leadership includes CEO Sviat, a former Harvard research fellow and advisor to multiple apps, and Managing Director Artem, who is described as disciplined and flexible.
Applica has one verified DesignRush review, rated 4.3, from a client who highlighted strong project management, timely delivery, and a user-friendly product. The client expressed satisfaction with the partnership and planned to continue with marketing growth work. No Google reviews are available for the agency.
The agency has also been featured in press, including a Purchasely blog post on subscription optimization and an ironSource podcast on A/B testing philosophies for subscription apps.
Services
- CRO
- Product Design
- Creative Services
- Mobile App Development
- UI/UX Design
- Digital Strategy
- Growth & Monetization Strategy
- Retention & Engagement
- Performance Marketing
- App Store Optimization
- Creatives Production
Industries Served
Team Size
Pros
- Proven CRO results with documented ARPU and LTV improvements
- Experienced leadership with advisory roles for notable apps