Affect

Affect is an award-winning public relations and social media agency founded in 2002. The agency specializes in business-to-business communications for technology, healthcare, and professional services companies. It operates as a boutique firm, working with clients ranging from startups to publicly-traded enterprises.

The agency is known for its deep technical comprehension and ability to translate highly technical stories into meaningful coverage across vertical markets, business press, and consumer audiences. Affect positions itself as a true extension of the client's team, offering tailored communications strategies that fit various budgets and business goals.

Core services include public relations and social media marketing. The agency also lists expertise in corporate communications, crisis management, and influencer strategy. Affect serves industries such as banking, technology, healthcare, and professional services, with a focus on B2B audiences.

Affect is independently owned and women-owned, with a team size of 10 to 49 employees. The agency is located in New York, New York, and serves both B2B and B2C clients. It has no client reviews on Agency Spotter, and its rating is 0.0.

The agency's approach emphasizes immersion in the client's business, acting as a picky customer, biggest fan, harshest critic, toughest competitor, and entrepreneur in residence. Affect measures results and continuously raises the bar to ensure client success.