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Aesthetic Branding Concepts is an independent brand and marketing consultancy founded by Nadine Scheel in Berlin. The agency builds refined, commercially effective brands for premium and growth-oriented businesses, including luxury brands, aesthetic clinics, and elevated service companies. Services span branding, digital strategy, web design and development, UI/UX design, SEO, and digital marketing.
Aesthetic Branding Concepts is an independent consultancy based in Berlin, Germany, that builds refined, commercially effective brands for premium and growth-oriented businesses. Founded by Nadine Scheel, the agency works internationally with founders, luxury brands, aesthetic clinics, and elevated service businesses, helping them develop brand positioning, marketing architecture, and digital ecosystems. The practice is grounded in the belief that successful branding comes from deep understanding, strategic clarity, and thoughtful execution rather than surface-level aesthetics alone.
The consultancy operates under the tagline "Built For Scalable Growth" and was founded in 2016. The team has fewer than 49 employees, projects typically start at $1,000 to $10,000, and the average hourly rate is $99. Headquartered at Misdroyer Strasse in Berlin, the agency serves clients internationally across Europe and beyond.
Nadine Scheel brings more than 25 years of experience from recognized names in luxury beauty and retail, including L'Oreal Luxe, Estee Lauder, Kiehls, Bobbi Brown, Quartier 206, and KaDeWe. She previously served as COO of Cosmiq Universe, a Switzerland-based transmedia and CGI studio operating at the intersection of technology, digital influence, and brand identity. This blend of luxury brand expertise, operational leadership, and digital fluency lets the consultancy connect creative direction with measurable business growth.
The service offering covers branding, creative services, digital strategy, web design, web development, UI/UX design, SEO, digital marketing, advertising, and conversion rate optimization. The agency's digital marketing expertise includes AI marketing. Representative clients include Caarisma Consumer, Caarisma Med, Docure, PMC Private Medical Center Berlin, Italian Designers, Sportclub Grunewald, Orthopadiezentrum Schmargendorf, and Cosmiq Universe.
The agency serves startups, small businesses, medium businesses, and enterprise and corporate clients across beauty, AI, boutique, fashion, eCommerce, luxury, corporate services, consumer goods, and wellness and fitness. Clients rate the consultancy 5.0 on Google. Reviewers highlight Nadine Scheel's strategic mindset, her ability to combine aesthetic-industry understanding with practical marketing and sales strategies, and clear, beginner-friendly explanations of SEO integration, online shop setup, and website maintenance.
Services
- Branding
- Creative Services
- Digital Strategy
- Web Design
- Web Development
- UI/UX Design
- SEO
- Digital Marketing
- Advertising
- CRO
Industries Served
Team Size
Pros
- Founder Nadine Scheel brings over 25 years of experience with luxury beauty and retail brands including L'Oreal Luxe, Estee Lauder, and Bobbi Brown
- Google clients consistently praise the strategic mindset and commercially practical marketing advice
- Clear, beginner-friendly explanations of SEO, eCommerce setup, and website maintenance
Client Review Analysis
Google reviewers give Aesthetic Branding Concepts a perfect 5.0, praising Nadine Scheel's strategic mindset, creative eye for detail, and patient, clear guidance on SEO, online shop setup, and website maintenance.