Adfactors PR

Adfactors PR, founded in 1997, is India's largest public relations firm and the youngest among its peers. The firm serves over 300 retained clients across 40 cities in India, including some of the largest corporations, conglomerates, financial institutions, and governments, as well as startups and unicorns. The headquarters is located in Mumbai, Maharashtra, India, with additional offices in Delhi, Bengaluru, Bhubaneswar, Colombo, and Singapore.

The firm employs between 500 and 999 people. The minimal project budget is $1,000 to $10,000, and hourly rates are available upon inquiry. Adfactors PR has a track record of delivering on complex and challenging PR briefs, often characterized by high stakes, urgency, and uncertainty about potential outcomes.

Adfactors PR offers a range of services including public relations, SEO, digital marketing, content marketing, and social media marketing. The firm's approach is rooted in robust problem-definition and customizing solutions for each brief, rather than relying on standard templates. The firm believes public relations is 90 percent behavior and 10 percent communications, and its culture is built on integrity, transparency, fairness, and simplicity.

The firm serves clients across multiple industries, including food and beverage (e.g., Hershey India), conglomerates (e.g., TATA Group, Godrej), financial services (e.g., SBI), and government entities. Adfactors PR also works with startups and unicorns. The firm does not work with tobacco, alcohol, meat-processing, or gambling companies.

Google reviews highlight a positive work environment and learning experience, with ratings of 4.0 and 5.0 from former employees. The firm has won over 100 awards for PR campaign excellence at prestigious forums such as The Holmes Report, PRWeek, Campaign, GoaFest, and exchange4media. In 2014, 2015, and 2016, Adfactors PR won every single agency recognition for PR firms in India/South Asia and became the first Indian firm to win global recognitions for its campaigns.