Mystrika
addmustard is a brand, marketing and technology agency for entrepreneurs. It combines strategic advertising agency fire-power with digital marketing precision. The agency is based in Brighton and Soho, UK.
addmustard is a brand, marketing, and technology agency founded in 2012 and headquartered in Brighton, United Kingdom, with an additional office in Soho, London. The agency positions itself as a partner for entrepreneurs, integrating the strategic and creative capabilities of an advertising agency with the precision and rigour of a digital marketing agency. It emphasizes realism, honesty, and transparency in its client relationships.
The agency employs under 49 people and was acquired in 2016 by Lawrence Hunt, who serves as Chairman and brings over 30 years of experience as a technology entrepreneur and investor. Minimum budget and hourly rates are available upon inquiry. addmustard serves a range of client types including startups, small businesses, medium businesses, and enterprise/corporate organizations.
addmustard offers a comprehensive suite of services: SEO, branding, digital strategy, web design, UI/UX design, web development, PPC, CRO, IT services, and digital services. Areas of expertise include branding (B2B branding, brand design, messaging, positioning, strategy), CMS platforms (WordPress), digital marketing (AI content creation, B2B lead generation, performance marketing, Shopify marketing), IT services (AWS, Google Apps, IT consulting, marketing automation, Microsoft Office 365), mobile app development (B2B apps, social network apps), SEO (B2B SEO, generative engine optimization, link building, local optimization, mobile SEO, on-page optimization), UI/UX (AI UI/UX design, dashboard design, interactive design, UX audit, research, strategy), and web design (AI web design, adaptive, responsive, landing page design, eCommerce).
The agency works across diverse industries including AI, luxury, hospitality, travel, sports, nonprofit, restaurants, corporate services, eCommerce, and health care. Notable clients include The Cruise Line, Rated People, Tully Luxury Travel, Aspinal of London, Marsh and Parsons, Focus Group, Sokito, easyJet holidays, Wowcher, and NEILSON.
Google reviews give addmustard a 5.0 rating. Reviewers describe it as a brilliant place to work with a fantastic team, and an expert team that goes above and beyond for clients. The agency has also received multiple industry awards, including Shorty Impact Awards 2025 Winner, DMA Awards 2025 Gold Winner for Sustainability, and The Drum Marketing Awards 2024 Gold Winner.
Services
- SEO
- Branding
- Digital Strategy
- Web Design
- UI/UX Design
- Web Development
- PPC
- CRO
- IT Services
- Digital Services
Industries Served
Team Size
Pros
- Expert team that goes above and beyond for clients
- Honest and transparent approach
Client Review Analysis
Google reviews highlight a brilliant place to work with a fantastic team and an expert team going above and beyond for clients.