Mystrika
Boutique strategic communications agency in Mexico City specializing in tourism and entertainment. Offers public relations, reputation management, digital strategy, social media marketing, event marketing, market research, content marketing, creative services, and branding. Founded in 2004, the agency works with local and international brands and destinations.
Ad Nova Comunicación Estratégica is a boutique strategic communications agency based in Mexico City and founded in 2004. The firm specializes in tourism and entertainment, connecting brands, destinations, and projects with key audiences to generate visibility, positioning, and market influence. It describes itself as driven by purposeful communication, combining creativity, data analysis, and public relations.
The agency employs under 49 people and is headquartered at Avenida Lago Alberto 375, Piso 18, Oficina 110, Anáhuac I Sección, Mexico City. Its minimum budget and average hourly rate are listed as inquire. With over 20 years of experience, the firm collaborates with local and international brands.
Service offerings include public relations, reputation management, digital strategy, social media marketing, event marketing, market research, digital marketing, content marketing, creative services, and branding. Expertise spans branding, creative strategy, digital marketing, market research, media buying, PPC on YouTube, PR, SEO, social media, and video production. Notable capabilities include B2B PR, crisis management, digital PR, event management, online reputation management, public affairs, influencer marketing, and experiential activations.
Industries served include hospitality, recreation and travel, travel, entertainment, food and beverage, restaurants, luxury, media and communications, retail, and sports. The agency works with medium businesses and enterprise or corporate clients, with representative clients including Destination Vancouver, Denver, Colorado, Telluride, San Antonio, Texas, and Guanajuato, Mexico.
Leadership includes Founder and President Benjamin Diaz Diaz, who holds a PhD in International Tourism and has more than 30 years of experience in tourism marketing, government relations, and public affairs. Founder and Vice President Adriana De La Torre has over 24 years of experience and leads public relations strategies connecting destinations internationally.
The portfolio includes Alberta's Trade Mission, a B2B PR project with a budget of $20K to $100K completed in 2025, Visit San Antonio in Sabores Polanco, an event marketing project of $20K to $100K in 2024, and IPW LA 2024, an event marketing project of $100K to $250K in 2024. The agency has also been mentioned in La Agencia de Viajes México. No Google reviews appear on the profile.
Services
- Public Relations
- Reputation Management
- Digital Strategy
- Social Media Marketing
- Event Marketing
- Market Research
- Digital Marketing
- Content Marketing
- Creative Services
- Branding
Industries Served
Team Size
Pros
- Over 20 years of experience in tourism and entertainment communications
- Founder with a PhD in International Tourism and over 30 years in tourism marketing, government relations, and public affairs
- Insight-driven approach combining creativity, data analysis, and public relations for measurable impact