Active International

Active International is an independent shopper marketing agency founded in 1984, headquartered in Pearl River, New York. The agency employs between 500 and 999 people and focuses on helping brands and agencies maximize return on investment through media strategy and corporate trade. Active International leverages incremental value from the same quality properties and services clients already procure, identifying untapped opportunities to optimize media strategies.

The agency operates with a minimum project budget of $10,000 to $25,000 and an average hourly rate of $200. Active International's core services include digital marketing and digital strategy, with specific expertise in growth marketing and shopper marketing. The agency describes itself as having unparalleled expertise in the media industry, assisting both large and small clients.

Active International serves clients across the automotive, real estate, and retail industries. The agency's portfolio includes shopper marketing case studies such as discovering accretive value in inventory challenges, elevating customer experience, creating value through corporate trade, transforming idle capital equipment into media value, and extending experiential marketing budgets.

Google reviews for Active International are mixed. One reviewer gave 3 stars, noting a corporate feel and a demanding workload for those learning media buying, while two other reviewers gave 5 stars, describing the agency as a great place to work and praising its global advertising professionals of the highest caliber. The overall Google rating is 4.2 out of 5 based on 6 reviews.

The agency's portfolio demonstrates its ability to help clients unlock hidden potential and extract additional value from existing investments, ultimately enhancing marketing effectiveness and success. Active International's long history and large team position it as a significant player in the shopper marketing and media strategy space.