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4INFO Paid Advertising & PPC agency logo

4INFO

Paid Advertising & PPC San Mateo, CA, United States
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4INFO is a mobile advertising technology company that provides cross-screen targeting and sales measurement solutions for national brand advertisers. Its patented Bullseye ID technology links mobile devices and PCs to over 90% of U.S. households, enabling precise ad targeting and ROI measurement.

4INFO is a privately held mobile advertising technology company founded in 2004 and headquartered in San Mateo, California. The company specializes in cross-screen advertising targeting and sales measurement for national brand advertisers. 4INFO has offices in New York, Los Angeles, Chicago, and Boston and has experienced consistent revenue growth since 2012.

The core of 4INFO's technology is the patented Bullseye ID household identification system, which links 152 million mobile devices and 300 million PCs to 101 million U.S. households. This technology allows the company to offer 1:1 targeting across multiple screens and measure actual sales lift at the register. The AdHaven Platform integrates a next-generation mobile ad server, an audience and data management platform, and an analytics suite for advanced targeting and ROI measurement.

4INFO provides paid search and paid social advertising services through its AdHaven Bullseye product. The company has partnerships with leading data providers such as Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions, as well as with inventory exchanges and ad sources including BrightRoll, AOL Platforms, and Rubicon Project. These partnerships enable targeting across demographic, lifestyle, financial, and retail segments, as well as video advertising across web, mobile, and connected TV.

The agency serves large national advertisers, including 8 of the top 10 CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers. 4INFO's campaigns have delivered an average ROI of 257%, with some campaigns reaching up to 1000%, and have driven market share increases for clients. The company also provides sales measurement through its TruView platform, which incorporates Nielsen Buyer Insights to attribute in-store and e-commerce sales to mobile ad exposure.

4INFO has not yet received any client reviews on its Agency Spotter profile. The company is verified on the platform, and its overall rating currently stands at 0.0 with no reviews posted.

The company emphasizes data privacy through a "privacy-by-design" approach, distributing user data across multiple physical servers to prevent the compilation of detailed profiles by external parties. This practice increases data storage costs by at least 30% compared to conventional methods.

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Services

  • Paid Search Advertising
  • Paid Social Advertising

Team Size

50 - 100

Pros

  • Patented household-level targeting technology reaches over 90% of U.S. households
  • Average campaign ROI of 257% with some campaigns reaching as high as 1000%

Client Review Analysis

No client reviews yet.

Frequently Asked Questions

4INFO provides 1:1 targeting across multiple screens using its patented Bullseye ID technology, which links mobile devices and PCs to over 90% of U.S. households.
The company measures actual sales lift at the point of sale through its TruView platform, which incorporates data from partners such as Nielsen.
4INFO works with national brand advertisers in CPG, retail, and automotive, including 8 of the top 10 largest CPG companies and 6 of the 10 largest retailers.
Bullseye ID is 4INFO's patented household ID technology that anonymously matches mobile device data to household-level purchase data for precise targeting and measurement.
4INFO partners with Acxiom, Experian, Nielsen, Nielsen Catalina Solutions, BrightRoll, and Datalogix, among others, to provide targeting segments and measurement.
4INFO has between 50 and 100 employees and is headquartered in San Mateo, CA, with offices in New York, Los Angeles, Chicago, and Boston.
4INFO enables cross-channel campaigns that include mobile, PC and laptop, and connected TV advertising through partnerships like BrightRoll.
4INFO incorporates privacy-by-design, storing data across multiple physical locations to prevent easy compilation of user profiles, and spends over 30% more on secure data storage.
Campaigns on the AdHaven Bullseye platform have delivered an average ROI of 257%, with some exceeding 1000%, and driven market share increases for advertisers.
4INFO primarily serves national brand advertisers and large retailers; its solutions are built for scale rather than small business budgets.
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