360 Leads

360 Leads is a North American B2B lead generation agency that has been operating since 2013, helping companies across a wide range of industries accelerate revenue through multi-channel outbound strategies. Based in Mississauga, Ontario, the agency positions itself as a full-service partner for businesses that need more than just a list of contacts -- they want a complete pipeline-building engine. With a team of 50 to 249 employees, 360 Leads combines outsourced SDRs, digital marketing, content marketing, and direct marketing into a single integrated offering.

The agency's core strength lies in its ability to blend multiple lead generation tactics into a cohesive strategy. Clients can tap into outbound marketing with professional appointment setting, insight-based SEO and SEM campaigns, PR and content marketing to build thought leadership, and direct marketing for customer acquisition. This multi-channel approach means 360 Leads can adapt to different buyer journeys and industries, from manufacturing and technology to healthcare and professional services. The agency also invests in multiple market-leading databases and data verification tools to build high-propensity prospect lists.

Pricing is project-based, which gives clients flexibility to scale efforts up or down depending on their sales goals. Each client works with a dedicated senior client manager who understands their vertical and coordinates the internal resources needed to execute campaigns. This structure is particularly appealing for mid-market companies and enterprise teams that want a single point of accountability rather than managing multiple vendors.

Client feedback consistently highlights the agency's ability to deliver qualified leads and strong project management. One client noted that 360 Leads generated four to five sales leads per day, forcing them to pause the campaign to catch up with demand. Another praised the agency's content marketing and PR work for driving meaningful engagement. The main criticism is that onboarding can take longer than expected, which is common for agencies that invest time in understanding a client's market before launching.

360 Leads is best suited for B2B companies that need a comprehensive, outsourced lead generation solution rather than a point service. It works well for organizations that value a consultative approach and want a partner that can handle everything from list building to appointment setting to content creation. Smaller startups with very tight budgets may find the project-based pricing less accessible, but for companies ready to invest in a full-funnel outbound engine, 360 Leads offers a proven track record and the scale to deliver results.